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Social media platforms like Twitter and Facebook also partner with sports organizations to open even more convenient avenues for sports watching. Posting in real-timeĮvery year, more and more sports viewers are turning to platforms like Amazon Prime, YouTube TV, Hulu, and ESPN+ to stream their favorite sports. Here are the latest trends in social media marketing for sports: 1.

Social media is a fast-moving vehicle - make the most of this opportunity to connect with fans and customers alike by keeping up with trending strategies. Note that the average user spends upwards of two hours per day on social media, and that number is continuously climbing! Now is the time to make social media work for you. Using social media as a part of your sports marketing strategies is the best way to instantly connect with existing and potential customers alike.

Including athletes in your next campaignĩ trends in social media in sports marketingĪbout 52% of avid sports fans use their mobile device to check social media while watching a sporting event.

This article will cover 9 trends in social media sports marketing, including: It also encompasses fitness and wellness brands, sports teams, and franchises. Sports marketing harnesses the star power of the sports world to drive your sales, and it includes more than athlete endorsed products.

So what does that mean for you? Your ability to reach a targeted audience has never been stronger.īut what is sports marketing, exactly? Sports marketing is crafting and utilizing sports or fitness-related content to promote your brand. When used effectively, social media in sports marketing can have huge benefits for your brand. With over 3.6 billion current users and a projected usership of nearly 4.5 billion by the year 2025, social media is a powerful force for reaching the masses.